Darin Persinger

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What Is Your Primary Aim?

With no clear picture of how you wish your life to be, how on earth can you begin to live it? - Michael Gerber

I'm back in Wisconsin right now. Celebrating my 's high school graduation. Courtney is heading off to be a Badger in a few weeks. I am extremely proud of her. She is the young lady on the right of the picture.

is on the left side of the picture. There is a good chance that Caitlyn will be playing a sport in college. She is pretty good at basketball and soccer.

My Aim in life is my family.

My nieces now, and someday I might have my own kids. But for now, what I'm focused on doing with my , is being able to watch Caitlyn play sports in college and be able to help Courtney live her passion once she graduates from college.

I've been building Productivity Junkies and the other businesses that I'm involved in to support these things. To support that Primary Aim financially and also allow me freedom to work remotely.

Below is an excerpt from The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

So, before you start your business, or before you return to it tomorrow, ask yourself the following questions:

  • What do I wish my life to look like?
  • How do I wish my life to be on a day-to-day basis?
  • What would I like to be able to say I truly know in my life, about my life?
  • How would I like to be with other people in my life–my family, my friends, my business associates, my customers, my employees, my community?
  • How would I like people to think about me?
  • What would I like to be doing two years from now? Ten years from now? Twenty years from now? When my life comes to a close?
  • What specifically would I like to learn during my life–spiritually, phisically, financially, technically, intellectually? About relationships?
  • How much money will I need to do the things I wish to do? By when will I need it?

These are just a few of the questions you might ask yourself in the creation of your Primary Aim.