269 Info Gather vs Decision Maker | Casual Friday Daily Show Up

In most situations, the information gatherer is different from the decision maker.

You can get really tripped up if you spend all your time gathering information and never find out what the decision maker wants. 

So who's the decision maker? And how are they going to make the decision?

In episode 269 of Daily Show Up, Darin talked about the difference between info gatherer and decision maker.

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268 7 Costly Mistakes Solo Real Estate Agents Make | #4 Not Nurturing Leads Who Don't Convert Right Away

Most leads aren't going to convert right away.

Buying or selling a home is a big decision. 

Most people start thinking and planning the process months out.

So if your only method for follow-up is to 12 Days of Torture them as soon as they sign up... they'll probably be so scared of you, when they are ready, they won't be coming back to you.

The other mistake is to stop following up after that first couple of weeks. If they stop hearing from you, they’ll forget about you.

You think backing off and following up three months later is being a nice person, but they forgot about you and now you’re an annoying “salesperson” spamming them.

SIMPLE SOLUTION:

• Do a temperature check early (this can be automated). 

• Then be systematic about your follow-up.

• Use multiple methods and channels.

From article: https://www.darinpersinger.com/blog/7-costly-mistakes-solo-real-estate-agents

Show Highlights Include:

• Quick Recap of 1st, 2nd and 3rd Costly Mistakes Real Estate Agents Make (0:40)

• 2 Components of Lead Follow Up (2:50)

• SIMPLE SOLUTION to be better at Lead Nurturing (3:38)

1. ng, creating better targeted lead generation, simplifying conversion, and mastering productivity with systems so you can get closer to your goals, make a better living and live your best life - visit realestateteamofone.com

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267 7 Costly Mistakes Solo Real Estate Agents Make | #3 Dropping the Ball on Lead Conversion

What is your follow up system when someone first signs up? 

Not a lead requesting a showing. That should be a slam dunk.

I'm talking about a lead that signs up to search for homes or wants a home value report or requests a resource/guide.

Most solo real estate agents don't take the steps to help contacts convert into clients. 

Trying to immediately convert a contact to a client will scare them off and they'll ghost you.

Passively asking if they want help or have questions will make them think you don't have the knowledge or expertise to advise them, so they'll ignore you.

SIMPLE SOLUTION:

• Conversation comes before conversion.

• Lead generation is when you are telling stories, lead conversion is the contact telling their story. Get them to tell their story. 

• Start a conversation. The conversion will happen naturally.

Article: https://www.darinpersinger.com/blog/7-costly-mistakes-solo-real-estate-agents

Show Highlights Include:

• Darin talked about the Third Costly Mistakes Solo Real Estate Agents Make (0:45)

• SIMPLE  SOLUTION (2:50)

3 Things To Do Now:

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266 7 Costly Mistakes Solo Real Estate Agents Make | #2 Prospecting 1 to 1 Grind (POTOG)

First, let's talk about the numbers, then talk about the toll.

The Numbers

How many clients and transactions as a solo real estate agent/lender can you handle per day/per month?

3-5?

How many calls or door knocks can you make in one day while managing your clients and transactions?

Maybe 50.

From those 50, how many contacts and conversations will you actually have?

A study from the Keller Research Center at Baylor University shows for every 209 calls made, one appointment was set or referral was received (a 209:1 call-to-appointment-or-referral ratio).

It also stated, 

"Collectively, we see that it will take an investment of approximately 7.5 hours to complete 209 calls, leading to a return of one appointment or referral. If calls are broken-out across one workweek, agents can expect to make 1.5 hours worth of calls each day for 5 days to secure one appointment or receive one referral – a positive cold calling outcome.”

7.5 Hours of cold calling …. To get… One. Appointment. 

Not one client. 

One. 

Appointment. 

YIKES!!!

Get the mindset right!!!

So how many of those cold calling or door knocking appointments turn into actual clients? 

What's your conversion rate? 50%? 25%? 10%?

Now you can reverse engineer your math.

You can see that it could take 400, 800, or even 1,000 calls/knocks to find a client.

*Keep in mind, this study was 2011. I think people today are less likely to answer a cold call and accept an appointment from a stranger cold calling them. What do you think?

The Toll

What goes on in your head after so many rejections? How do you keep showing up? 

Prospecting One To One Grind slowly crushes your soul, discourages you and makes you second guess career choices.

Article: https://www.darinpersinger.com/blog/7-costly-mistakes-solo-real-estate-agents

Show Highlights Include:

• The Numbers (0:50)

• Darin shares the study from Baylor University (5:40)

• The Toll (6:15)

• SIMPLE SOLUTION from today’s Costly Mistakes Solo Real Estate Agents Make (6:38)

3 Things To Do Now:

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265 7 Costly Mistakes Solo Real Estate Agents Make | #1 Not Audience Building or Lead Generating | Daily Show Up

Costly Mistakes Solo Real Estate Agents Make #1 Not Audience Building and Lead Generating

1. Not Building an Audience and Attracting Leads

If you aren’t growing your database/audience, even if you hit your goals, you’ll have the same problems of hitting your goals next year, and the year after, the year after. 

Almost everyone is trying to use Facebook, Instagram and other social media sites that can help them find new clients.

But be wary of the fact that you are not just competing against other Realtors: there is also a bunch of real estate companies, content sites, property aggregators that compete for the attention of buyers and sellers.

In this episode 265 of Daily Show Up, Darin shares the hard reality and simple solution for building your audience and lead generating.

HARD REALITY: Simply having a website, making videos and joining the latest and greatest social network will not help you attract more leads and build an audience.

Posting constantly about you isn't going to work.

Sharing listings for sale and your latest success story gets old fast.

Templated and regurgitated content gets easily ignored.

Being on the wrong platform is a waste of time.

Thinking you have to be everywhere and post every day is a fool’s errand. 

SIMPLE SOLUTION:

• Know you, your value and your values.

• Understand how your audience thinks, talks and acts. Deeply understand this.

• Balance between sharing about you to connect with them, and sharing insights about their concerns and worries that reflect them.

• Create Market Leadership by not shying away from real estate.

• Lean into your personality and almost develop a Persona; an amplified character of yourself.

From article: https://www.darinpersinger.com/blog/7-costly-mistakes-solo-real-estate-agents

Show Highlights Include:

• Three things that help you avoid mistakes (2:00)

• HARD REALITY (4:15)

• SIMPLE  SOLUTION (5:34)

3 Things To Do Now:

1. Sign up for Darin’s emails darinpersinger.com/email

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3. Want to work with Darin? Visit darinpersinger.com/map

Watch related video on Youtube, Daily Show Up 261 -  Start A Real Estate Team Vs Solo Real Estate Agent 

264 Stop Thinking Bigger, Do These 3 Things Instead | Casual Friday Daily Show Up

Thinking bigger can keep you stuck.

Let’s make space for what matters and has impact. 

In episode 264 of Daily Show Up, Darin Persinger shares  three different ways to think that will help you take action, build identify and stay consistent.

Show Highlights Include:

• Think clearer instead of thinking bigger - (3:10)

• Think accurate; Think specific - (4:35)

• Time blocking and project chunking - (7:25)

• Darin takeaway from this episode of Daily Dhow Up - (11:50)

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263 If Real Estate Agent Doing Paid Lead Generation Don't Copy Ads | Daily Show Up

Advertising is a marketing strategy relevant to paying for promoting a product or services. The actual promotional messages are called advertisements, or ads for short.

If you're trying to generate leads as a real estate agents using paid ads, don't copy ads. 

In episode 263 of Daily Show Up, Darin Persinger shares why you don't want to copy ads, even if it looks good.

Show Highlights Include:

• Advertising Framework PERC - (1:06)

• Why You Don't Want to Copy Ads? - (2:08)

3 Things To Do Now:

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262 Volatility vs Risk - Is A Real Estate Team Worth The Risk? | Daily Show Up

Is A Real Estate Team Worth The Risk?

COEUS Financial defines Volatility as a statistical measure of the dispersion of returns for a given security or market index while Risk is different from volatility in that risk refers specifically to loss.

Why take volatility when you will also take a risk?

In this episode, Darin discusses the difference between volatility and risk... and why real estate sales is volatile, but a real estate team is risky.

Show Highlights Include:

• How Do I Identify Leverage? - (1:35)

• What is the Difference between Volatility and Risk in Real Estate? - (2:38)

3 Things To Do Now:

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261 Start A Real Estate Team Vs Solo Real Estate Agent Best Option? | Daily Show Up

Should you start a real estate team or should you stay a solo real estate agent?

There are pros and cons to each. But maybe you're not able to reach your goals as a solo real estate agent or you feel like you're struggling… But starting a real estate team feels overwhelming.

What if there was a third option or a better option?

In this episode of Daily Show Up, Darin shares the 5 different business models real estate agents can take on, and why solo or team probably isn't the best.

Show Highlights Include:

• 5 Different Business Models for Real Estate Agents - (1:43)

• Real Estate Team of ONE - (5:35)

3 Things To Do Now:

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260 Quick Update - Daily Show Up will be Weekly in May | Casual Friday Daily Show Up

Quick Update - Daily Show Up will be Weekly in May

This doesn't mean that Darin won't see you in a month. This is just going to fall back to weekly.

In this episode 260 of DailyShowUp.com Casual Friday, Darin wants you to keep in mind that the type of content that you're creating really matters to the platform that you're creating it for.

3 Things To Do Now:

1. Sign up for Darin’s emails darinpersinger.com/email

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3. Want to work with Darin? Visit darinpersinger.com/map